How To Get Ahead In Advertising (1989)

BRUCE ROBINSON

Bil’s rating (out of 5): BB.5.  , 1989.  .  Screenplay by .  Cinematography by .  Produced by .  Music by , .  Production Design by .  Costume Design by .  Film Editing by .  

reunites with his Withnail and I director Bruce Robinson for another outrageous comedy, this time taking a hard satirical look at modern day consumer culture.  Grant plays a top-gear ad executive whose obsession with creating the right campaign for a pimple cream drives him to distraction, inspiring the forming of a boil on his neck that, in his stressed-out mind, grows a face, starts to talking to him, and eventually takes over his body.  His exasperated wife (a wonderful ) is trying to get him to see that he is actually overworked and hallucinating but has great difficulty doing this (and, because this is a humorous look at contemporary culture, continues to throw dinner parties anyway).  Colourful and exuberant, the film has a wonderful sense of adventure and benefits greatly from Grant’s flawless performance, great effects and beautiful cinematography, but the capitalist update of The Ruling Class that Robinson was going for fizzles out with a weak ending that feels tacked on and incomplete.

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